Over 50% of all website traffic comes from an organic search. In fact, nearly 70% of all online experiences begin with a search engine like Google, too. Understanding the connection between organic keywords and search engine optimization (SEO) could boost your business.
What are organic keywords, exactly, and how can they help your SEO strategy? Keep reading to find out!
In this guide, we’ll review everything you need to know about using organic keywords within your digital marketing strategy. Then, you can boost your organic rankings, reach more customers, and start improving your ROI.
Keep reading to discover everything you need to know about using keywords today!
What are Organic Keywords?
First, let’s answer the question that’s likely on your mind: what are organic keywords, exactly?
Organic keywords are keywords that can help generate free website traffic. Organic keywords are different from pay-per-click (PPC) advertising keywords.
With PPC advertising, you’ll pay each time someone clicks on your ads. You can choose which keywords your ads will appear for. The cost-per-click, or keyword, can vary based on your industry and competitors.
With SEO organic keywords, however, you won’t pay when someone clicks on your website.
Instead, consumers can complete a search in Google, then look through the organic search results. If they see your website, they can click the link to visit your site. Then, consumers can read your blog content or web pages to learn about your business.
SEO is a cost-effective digital marketing strategy. You won’t pay to appear on Google.
In fact, SEO can help you by:
- Boosting your brand awareness and recognition
- Helping you appear in front of people who need your product or service
- Generating relevant traffic to your website
- Boosting your credibility
- Establishing you as a thought leader in the industry
- Ranking you ahead of competitors
- Increasing leads, conversions, and sales
- Improving your ROI
Each time you appear in a Google search, your online visibility will increase. You can draw more people to your business and start accomplishing your goals!
Before you can rank at the top of a Google page, however, you’ll need to complete your organic keyword research.
Gathering Keyword Research
Your customers are searching for specific keywords. It’s not enough to choose a few keywords out of a hat and start writing content. Instead, you need a better understanding of your customers.
To rank for the right organic keywords, you’ll need complete organic keyword research. You can use an organic keyword tool of your choice, such as:
- Keyword Planner
- Google Trends
- Google Analytics
- Answer the Public
For example, you can open your Google Analytics console to determine what keywords have already driven traffic to your website. Then, you can create website content using those keywords. You’ll have an easier time drawing more traffic to your site as a result.
To gather organic keyword research using Google Analytics, go to the Analytics dashboard. Then, click on “Behavior,” “Site Content,” and then “Landing Pages.”
Click the URL slug, then “Secondary Dimension,” “Advertising,” and “Keyword.” From there, you can see a list of the keywords that sent people to your site.
Don’t forget to check your Google Search Console, too.
From the Console, click “Search Results” and “Queries.” Then, you can check the list of organic keywords based on search volume.
Consider researching your competitors, too. For example, you can use SEMRush’s Organic Research Tool. Their tool gathers insights about competitors and their target keywords.
You can determine which tools your competitors aren’t using, then job on that opportunity.
Using a mix of different organic keyword tools can help you improve your overall SEO strategy.
Keywords and SEO
Remember, nearly 70% of all activity online starts with search engines like Google. In fact, the majority of people (75%) never look beyond the first page. You can use search engine optimization to appear at the top of a search page.
In fact, you can optimize your content for specific keywords, then appear on search pages when someone searches for that keyword.
Organic keyword research can ensure you appear for the right keywords. Otherwise, you could waste valuable time with your SEO strategy.
In fact, Google’s search algorithm is smarter than ever. It now considers the consumer’s search intent to determine rankings.
Matching the Search Intent
The user’s search intent indicates what the user expects to find from their search. For example, some searches are navigational. In these instances, consumers are looking for directions.
They might visit a location page to learn more about one of your store locations, too. You can use location-based keywords to appear for navigational searches.
Many consumers complete transactional searches. They want to learn more about your products and services before making a purchase. You can create product demo content or reveal the benefits of choosing your products.
Understanding the user’s search intent is essential. Otherwise, your content won’t appear for relevant searches.
If someone visits your website and finds your content isn’t relevant to their search, they’ll leave. Your bounce rate could rise. A high bounce rate will hurt your SEO ranking.
You could struggle to appear in front of potential customers as a result.
Optimizing Content for Keywords
Gather your organic keyword research. Then, start creating content with each keyword in mind. Make sure you consider the user’s search intent before you start writing.
Then, make sure to optimize each post for a target keyword. Your target keyword should appear in the:
- Page title
- Opening and closing paragraph
- An H1 header
- Body text
- Image title
- Image alt text
- Meta description
Avoid overstuffing your content with a single keyword. Keyword stuffing could get your website blacklisted. You’ll fail to appear in front of customers if that happens.
Instead, use secondary, related keywords throughout your content to improve your ranking. You can ask an Orlando SEO company for help improving your SEO rankings. As your rankings improve, you’ll reach more customers online!
Then, you can generate more traffic, gather new leads, and set your business up for success.
Organic Keywords and SEO: Your Guide to a Higher Ranking
Understanding the importance of organic keywords could prove essential to your digital marketing strategy. Take the time to complete organic keyword research every few months. Don’t forget to consider the user’s search intent, too.
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