Business Tips

5 Brand Building Tips for Brick and Mortar Businesses

Brand loyalty is the process by which a consumer continually chooses to purchase products, goods, and/or services from one particular business or organization (i.e. brand) generally based on previous positive experiences with the brand. A consumer who is loyal to their chosen brand will often seek out brand-specific products, goods, and/or services despite having available alternatives, price increases, possible perceived…

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