Business Tips

5 Brand Building Tips for Brick and Mortar Businesses

Brand loyalty is the process by which a consumer continually chooses to purchase products, goods, and/or services from one particular business or organization (i.e. brand) generally based on previous positive experiences with the brand. A consumer who is loyal to their chosen brand will often seek out brand-specific products, goods, and/or services despite having available alternatives, price increases, possible perceived…

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How Customer Communication Management Has Changed

  Responding to the challenges that the pandemic has brought on to organizations worldwide has been nothing short of a struggle. Regardless if your organization is largely B2B or B2C centric, the landscape in which organizations communicate with their customers has become extremely important. Customer communication management (CCM) for many businesses has changed over the past year, primarily focusing on…

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