Being an interior designer is about the love of interior design and turning dull spaces into aesthetic havens. But as a business owner, other essential elements, like marketing, demand attention before you immerse yourself in the creative process. Reaching out to potential clients can sometimes feel daunting, especially if you’re still starting out. But if you know what to do…
Brand loyalty is the process by which a consumer continually chooses to purchase products, goods, and/or services from one particular business or organization (i.e. brand) generally based on previous positive experiences with the brand. A consumer who is loyal to their chosen brand will often seek out brand-specific products, goods, and/or services despite having available alternatives, price increases, possible perceived…