Shopping is something many people around the world have in common and retailers know this and strategically plan out their floor layout to attract as many shoppers as possible so that they turn a great profit.
There is a lot of creativity, insight, analysis, and testing when it comes to arranging a retail space. These space planning strategies take a closer look at various aspects that should be considered when opening a new store.
The Right Floor Plan
The right floor plan is very important in determining the flow and traffic of the store. There are various floor plans to choose from, including Used Madix Shelving, and the one that is right for you will depend on a few factors, including the size of the store, the target market, and the products that are being sold.
Some questions that should be asked when determining the floor plan include can be found below.
Aspects to Consider When Choosing the Floor Plan
Questions to consider when choosing a floor plan include: What are the customers like? Can they take their time and look around or are they in a hurry? Do they prefer a store associate to assist them or would they prefer to shop on their own? Are they looking to find what they are searching for efficiently, or are they open to exploring other options along the way?
There is a big debate on the appropriate amount of merchandise a store should have on display.
However, it is important to keep in mind the size of the store, the image you want customers to walk away with, and the type of experience you want to create for each customer. For example, if your store is a discount store, then packing the shop with as much merchandise as possible is a good move.
However, if you are the owner of a high-end boutique, then it is best to keep the selection at a minimum amount to create a clean and polished look.
Spacing and Displays
It is important to have enough space between the products and fixtures.
Depending on what store you have (discount retail or high-end), it is ok to have shelves that are packed with products, as long as the consumer has enough space to manoeuvre without getting bumped from behind.
Also, it is important to freshen up the store displays once a week, especially when new products come in. This can easily be done by changing the outfits on the store mannequins or choose a different up-sell each week.
Appeal to the Senses
Shoppers like to touch and smell the various merchandise they are looking to purchase.
A hands-on approach is a great way for shoppers to get a chance to sample the merchandise before they purchase it. For example, take out products from their boxes so the consumer can get a chance to test or play with them.
For scent, many retailers use a variety of their top-selling products to create an inviting and soothing aroma for the shoppers.
The above tips are only a few of the many out there regarding running a successful store.
However, it is important to keep the customer in mind and to ensure they have a great experience any time they step into your shop. This means that having employees that are service-orientated, have a positive attitude, are helpful, and friendly is a must.