How Do Promotional Products Simplify Rebranding?

Rebranding can involve any degree of change, from the simplest of tweaks to the logo to a complete name change of the brand. And every time it happens, marketers have to start from scratch concerning their marketing efforts and branding strategies. 

Re-establishing a brand like this can be especially challenging in a market like Australia. Its business-friendly policies have led to the establishment of many companies across industries within its borders.

Cutting through such dense clutter is not an easy task for any marketer. They will need powerful marketing instruments to make rebranding a success. Many portals provide those necessary tools. They contain promotional products to satisfy any rebranding need a company might have.

How Promotional Products Redefine Rebranding

While digital marketing beats traditional marketing on many levels, the latter still holds good. These statistics by the Australian Promotional Products Association about the effectiveness of promotional products in boosting business performances prove that statement. Providers like Custom Gear in Australia, being aware of this fact, contain promotional products that can help with rebranding needs.

They Help Adapt the Brand’s Image Easily

An alteration of a brand’s image comes with the territory of rebranding. It is especially needed when a brand enters a new market whose consumption methods and culture vary from the native market. So, what worked in the native market might not work in the new one.

Handing over promotional products that better suit the tastes and customs of the new market eases the process. Familiarity brings comfort and a sense of connection, which gets established with this strategy.

They Can Carry the New Message Effectively

Brands speak to their customers through their messaging, and it is through messaging that customers connect with the brand. Changing this messaging alters the perception and communication customers have of and with the brand. Yet, rebranding demands the change of that messaging.

Promotional products help ease the process by again bringing familiarity into the mix. New content on regularly used items presented by a new brand attenuates any shock the change might bring. Repeated reading and viewing of the new words and new logo can help with their quick familiarisation.

They Can Help Keep the Brand in Tune with the Times

Reinvention is the name of the game in business. Brands must keep up to date with the latest trends and change their facets accordingly to remain relevant. The modernisation of a brand’s promotion methods is a crucial part of the process, as is adapting it to prevailing conditions.

Promotional products that are in sync with the times contribute immensely to such rebranding efforts. Promoting brands by offering pen drives is one such example. It showcases the brand’s willingness to stay with the times while helping with a prospect’s data storage needs.

Australian breweries producing cheap hand sanitiser during the pandemic was one way they rebranded themselves to show that their products aren’t just about the fun times. Other brands expressed the same by giving away logoed UV-based sanitisers. Such steps are sure to have an impact on the perception of a brand in the market.

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They Can Help Promote a New Product Line

The rebranding also occurs with the diversification of a business. Promotional products can get leveraged to grant the visibility and value proposition that a new product line might need to get a strong start in the market. EV miniature models, for example, can help bring awareness to the EV line and strategy of a traditional automaker.

Australia is a very fertile ground for launching and running businesses. Cities like Sydney prove it. Custom Gear in Australia and similar vendors add to that ease with promotional products that cover every rebranding need. 


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About Marty Acks

Marty Acks is Senior Director of Product Management for CDI Technology, which focuses on delivering intuitive payment processing, e-commerce, point-of-sale and supplier collaboration solutions to enterprise-level organizations. Acks’ experience and authority with SAP, Oracle and IBM has made him a sought-after speaker and editorial contributor.
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