Even though you might not think that there is a magic formula that you can apply to make your business successful it is surely no coincidence that many companies who enjoy a stellar reputation and continue to grow their customer base all seem to have similar credentials. From offering your customers an awesome phone service and great attentiveness through to providing a product or service that fulfils their needs, there are definitely some surefire ways to make your business more enticing.
Here are some key considerations if you want to emulate the success of others who have managed to create an enviable reputation.
1. You can’t do it alone
It is very difficult to operate in a competitive environment entirely alone and it is not a wise move to shun the opportunity to develop some meaningful strategic alliances and partnerships.
There is nothing wrong with forming a mutually beneficial relationship with like-minded businesses and being able to feed off each other’s customers is actually not such a bad idea.
This tactic should help you get a greater understanding of your market and can help you create a wider appeal for your business.
2. Always find ways to put your business in the limelight
One of the best ways of growing your business is by telling people about it and you are the most suitably qualified person to do that.
You don’t really need to incur the expense of employing a fancy PR firm as long as you are prepared to think like a PR guru and always work on ways of getting your business mentioned, especially when social media is so user-friendly.
3. Become a go-to person in your industry
If you have a good product knowledge and know your industry well it makes sense that others might want to hear what you have to say.
This is a great way of adding value to your business and making it more appealing, through trust.
Organizing trade events and offering to give a few free speeches can work wonders for your reputation.
4. Everyone wants something for nothing
A successful business model that is extensively used by many global brands is to give something away for free as a way of building goodwill and making customers feel like they are being well looked after.
Giving something away for free can actually help increase revenue in the longer term and if you get your offer right it should help to make your business more attractive.
5. Put customers first
That might be a no-brainer suggestion but you will almost certainly be able to think of a few experiences yourself where the company appeared intent on doing anything but putting its customers first.
It really doesn’t matter what industry you are in, the same rules of engagement apply.
A surefire way to attract new customers and grow your business is to put your customer’s interests at the forefront of your trading strategy.
Every customer wants to feel that they are special and not just a number or a source of profit. If you can get the customer service aspect of your business spot on it will make a substantial difference to how successful you are.
6. You need a consistent message
If your marketing message and your basic approach to customers lacks consistency it can soon cause confusion.
Customers often want to know exactly what your business stands for and if they know what they are going to get from you every time that can really help to make your company more attractive.
You only have to think about certain iconic brands and you know what you are going to get from them. The aim should be to replicate that consistent approach with your own business.
7. Value for money
If you don’t deliver true value for money you will only get away with that for a limited period of time.
You can’t really expect to grow your customer base and make your business attractive if the perception is that you don’t deliver when it comes to offering value for money. It’s not rocket science.
If you offer a great product or service at a decent price, people will always think of your business when they are ready to make their next purchase.
8. Good communication
If there is one thing in particular that customers don’t like it is the feeling that they are not being kept in the loop when it comes to hearing from you about changes that are relevant to them.
You might be able to get away with a price increase when you communicate it beforehand and are open and upfront about it but telling someone after the fact is not going to build trust and confidence.
Good, open communication with all of your customers is a great way to make your business more attractive.
9. Remove the risk
Another successful tactic that is deployed by a number of successful companies is the option of giving customers risk-free purchase experience.
These adverts are familiar where there is such confidence that you will love their product the sales pitch is centred around giving your money back if you are not completely satisfied.
Not surprisingly, the product is normally good enough for the customer to keep it, but the fact that they could buy with such confidence made a difference to their purchasing decision.
See if you can find ways to do something similar so that you become more enticing to your customers.
10. Reward referrals
Satisfied existing customers are always the best source of new business and if you can find a way to persuade them to recommend you to others that can be a great way to build your business organically.
Obviously, it helps if you offer an incentive for them to spread the word. Offering a discount or cash in return for a referral is a tactic that works and it is well worth incorporating into your business model.
Your aim should always be to think about ways of building the business and increasing sales and this is something you can do if you find ways to make your company as attractive as possible to new and existing customers.