Business Tips

Jennifer Couture- winning social media campaign  

Jennifer Couture knows exactly what it takes to make a small business “click.” A social media marketing campaign can transform any small business. The Fort Myers-based stylist and licensed cosmetologist has owned and operated her own salon for over 20 years. In addition to her certifications as both a master hair extension and color correction specialist, Jennifer Couture keeps her…

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Business Tips

AI Used In Cyber Security To Prevent Attacks

As cyber-attacks become more sophisticated, businesses are looking for new ways to protect themselves from these threats. One method that is becoming increasingly popular is the use of artificial intelligence (AI). AI can be used in several ways to improve cyber security, including predictive analysis, honeypot traps, and network traffic monitoring. Businesses can stay ahead of the latest threats and…

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Business Tips

5 Brand Building Tips for Brick and Mortar Businesses

Brand loyalty is the process by which a consumer continually chooses to purchase products, goods, and/or services from one particular business or organization (i.e. brand) generally based on previous positive experiences with the brand. A consumer who is loyal to their chosen brand will often seek out brand-specific products, goods, and/or services despite having available alternatives, price increases, possible perceived…

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