6 Ways to Improve Your Company’s Website

With the way the professional world is these days, your business can’t afford to not have a website. Not only is it a great source for driving sales, but it’s also a point of credibility for your customers. It’s not uncommon for potential customers or clients to make a decision about a company based on the look of their website.…

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Business Tips

5 Brand Building Tips for Brick and Mortar Businesses

Brand loyalty is the process by which a consumer continually chooses to purchase products, goods, and/or services from one particular business or organization (i.e. brand) generally based on previous positive experiences with the brand. A consumer who is loyal to their chosen brand will often seek out brand-specific products, goods, and/or services despite having available alternatives, price increases, possible perceived…

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